HomeSoccerSoccer: Puma sees World Cup opportunity for boots tailored to women

Soccer: Puma sees World Cup opportunity for boots tailored to women

July 26 (Reuters) – As concern grows over the number of injuries suffered by female soccer players, German sportswear brand Puma (PUMG.DE) sees the women’s World Cup as an opportunity to raise awareness about soccer boots specially designed for women’s feet.

Several key players have had to miss the tournament that started last week due to anterior cruciate ligament (ACL) ruptures. A higher rate of injuries in the women’s game may be due in part to a reliance on boots designed primarily for men, sports scientists say.

A recent report coordinated by soccer’s European Club Association found as many as 82% of female players in Europe experience discomfort wearing boots. Women often have a lower instep and midfoot than men, for example.

Sportswear companies are under scrutiny for not producing enough boots tailored to women: the chair of the British Parliament’s Women and Equalities…

Read more at www.reuters.com

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