The hottest growing segment of the sports collectibles space is game-used gear. But it comes with a catch: The items that are the most valuable must be photomatched.
Photomatching is the practice of taking a high resolution photo, looking at a uniform or pair of sneakers, and matching the photo to the item — most of the time by spotting some esoteric feature like a hanging thread or, better put, something that isn’t perfect.
Earlier this month presented perhaps the hobby’s most interesting case yet — and one that could alter the future of the sports collectibles industry.
A jersey, represented by Grey Flannel Auctions as game used by Michael Jordan, sold for only $26,000. For reference, Jordan’s game-used jersey from Game 1 of the 1998 NBA Finals sold for $10.9 million last year.
The reason for the incredibly low sale price? No one had photomatched it to any specific games.
The…
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