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Tennis Australia and China Media Group (CMG) have announced an extension of their long-term broadcast partnership in a multi-year deal that will see CMG’s CCTV Sports platforms continue to broadcast the Australian Open in China on free to air television until 2026.
A long-term broadcast partner of the AO, the extension incorporates new opportunities for CMG’s digital platforms, including the streaming of selected daily matches, in addition to its television coverage.
“We are delighted to extend our agreement with China Media Group and its CCTV Sports platforms, to broadcast the Australian Open to our large fan base in China, reaching over 400 million households,” Tennis Australia Chief Commercial Officer Cedric Cornelis said.
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“We have been partners for over 20 years and China…
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