By James Sutherland
GOLF is big. Golf is getting bigger. Golf is different.
These are the 10 words I unashamedly repeat every single day.
Why? Because as an industry, golf is enjoying huge positive momentum, and I want everyone to understand the potential of our game.
For Golf Australia, our purpose was laid bare in the recently developed industry-wide Australian Golf Strategy – quite simply, we want more Australians playing more golf.
The 2022 Participation Report shows that we have sustained the upward trend line. For the first time since 1994, club member numbers nationally have increased in three consecutive years.
This follows 2021, when the number of playing members increased by 6.4% – the largest ever increase on record.
After decades of general contraction, the tide has turned, and the industry has wind in its sails. Outside of club…