oOh!media has extended its partnership with the AFL for the 2023 Toyota AFL Finals Series, and in an Out-of-Home first, will feature the 2023 NAB AFLW Finals Series.
The one-year partnership extension will bring these events to millions of Australians across oOh!’s nationwide digital network, while enabling advertisers to integrate commercial messages into the dynamic sport content to make their brands unmissable.
As the exclusive Out-of-Home content partner, oOh! will deliver live scores, video highlights and match moments from the Toyota AFL Finals Series and NAB AFLW Finals Series.
oOh!’s chief content, marketing and creative officer, Neil Ackland said: “oOh! continues to invest in a digital first future and this agreement builds on our purpose to make public spaces better, while giving advertisers the opportunity to integrate their brands alongside premium sport content….