BCCI will sell TV & Digital Rights separately with an e-auction set for September 1st week.
Another auction in cricket is here, and the Board of Control for Cricket in India (BCCI) is set to make headlines again. Despite reservations, BCCI is well placed to have another windfall. The new BCCI Media Rights deal will likely cross Rs 10,000 Crore with India Cricket Team playing a combined 39 matches against the top two teams in the world — Australia (21) and England (18). In the next five years, India will play 88 games and as India play against the Big 2, broadcasters are happy to capitalise on the popularity and intense competition.
BCCI has set August 25 as the deadline to buy tender documents. And the entire process is set to be complete by September 1st week.
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