England’s battle to wrest back the urn that has remained with Australia since 2017 didn’t succeed in the end, but the just-ended Ashes series captivated the cricket world. There was hardly a dull moment in the oldest cricketing rivalry and 5,45,000 people watched this year’s five Ashes Tests – it was eight percent more than the drawn 2019 series and 14% more than the 2005 classic which hosts England won.
England’s Bazball brand of aggressive Test cricket saw their roaring comeback from 0-2 down though they fell short of sealing a series win, but the drama meant broadcaster Sky’s average viewership zoomed by almost 50% from the 2019 series, setting new peak viewership records.
Players and…