HomeFootballWhat's in a name? Should AFL's newest clubs make a change?

What’s in a name? Should AFL’s newest clubs make a change?

Accepting that the AFL is fully committed to clubs located at the Gold Coast and in Western Sydney, is it too late for the AFL to make some fundamental tweaks to both clubs to increase their “brand” appeals?

Some serious changes are required to reboot these clubs that are both clearly struggling to get strong traction in their markets and are acting as a drag on the rest of the league. One of these changes is the actual name or identity of the each club. I would also be interested to hear the thoughts of others.

Firstly, with regard to Greater Western Sydney, the Giants, a change of name should be considered. The current name is cumbersome at best and that is demonstrated by the club being more usually referenced as GWS, which is…


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