The Australian Open and US Open have announced a unique collaboration between AO Adventure and Champions of the Court, the two Grand Slam’s respective experiences on Roblox, a global immersive platform for communication and connection.
‘AO Adventure’ is an immersive digital experience that enables users to explore the world of the Australian Open while completing challenges and earning prizes. Since launching in January this year, ‘AO Adventure’ has clocked more than 12 million sessions and continues to average around 17,000 visits a day.
In the lead up to this year’s main draw in New York, the US Open launched its own immersive experience on Roblox, called ‘Champions of the Court’. The experience gives fans the chance to play matches and embark on treasure hunts with avatars of rising star Coco Gauff and legend Billie Jean King, as well as earn tokens to purchase…
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