The relationship between the AO and Livewire aims to drive authentic partnerships that align with the AO’s focus on innovation and diverse entertainment.
“We’re continuing to see the world of sports, gaming and entertainment converge. Gaming is intertwined with culture and is captivating sports fans worldwide. Enter Fortnite, a cultural phenomenon combined with the prestige of one of the greatest sports tournaments in the southern hemisphere; the Australian Open,” said Adam Fischer, Head of Commercial, ANZ, for Livewire.
“Livewire is excited to work with Tennis Australia, igniting the AO Summer Smash featuring Fortnite experience and connecting brands with gaming audiences.”
Developed by Epic Games, Fortnite is a hugely popular, online global platform with more than 500 million registered accounts worldwide. In Fortnite, players can create their own experiences, play…