HomeSoccerWorld Cup fuels surge in women's sports betting, but early kick-offs weigh

World Cup fuels surge in women’s sports betting, but early kick-offs weigh

Aug 16 (Reuters) – British bookmakers have seen a surge in the number of bets placed on the Women’s World Cup compared with previous years, though the timing of the matches meant betting volumes were down on last year’s European Championship.

Britain’s William Hill, now owned by bookmaker 888 (888.L), said it has taken 900,000 bets on one of the biggest women’s sporting events in the world, which is being hosted by Australia and New Zealand.

“The reduction in quantity versus the Euros could be as a result of the morning kick-off times, but it still is significantly…

Read more at www.reuters.com

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