The 2023 Women’s World Cup proved that women’s soccer has truly become a global game — one that the whole world is finally watching.
FIFA has capitalized on the excitement from Australia and New Zealand — where Spain became the fifth different nation to win — establishing new benchmarks in viewership, attendance, and prize money. But now, it will have to build on them in 2027.
“This World Cup, despite the disappointing outcome for the USWNT, was a huge win for women’s football — we’re seeing a cultural shift now that isn’t just here in the USA, it’s worldwide,” said Alexis Ohanian, venture capitalist and owner of Angel City FC.
The tournament surpassed the 2015 attendance record of 1.35 million before the Round of 16 concluded — and could pass two million overall. It was so successful that Australia…