News Corp Australia is getting behind the Matildas in the lead up to the World Cup semi-final with a series of editorial initiatives to celebrate the team’s success.
All of the state-based mastheads feature a souvenir double-page team poster of Australia’s national soccer stars and The Daily Telegraph is renamed The Daily Tillygraph as the Matildas arrive in Sydney ahead of the semi-final on Wednesday.
Today, they will feature a collectable Hayley Raso hero poster and on Wednesday, the mastheads will publish a Mary Fowler hero poster and a special glossy Sam Kerr face mask and Go Matildas poster will be inserted in every edition.
Over the weekend, The Courier-Mail was renamed The Kerr-ier Mail; souvenir editions of the Saturday state-based mastheads included high-impact wraps of Herald Sun, The Courier-Mail, The Advertiser and The Daily Telegraph dedicated to…