“If you look at some of the biggest populations in the world – United States, China, India, Pakistan, Indonesia, our next door neighbours – this is the timezone that they’re in, and this is great for development in football worldwide,” he said.
“Out of all those countries I just mentioned, minus Indonesia, not only are they the most populous countries in the world, football is actually not number one yet.
“So I think bringing content to this part of the world is good for the development of world football, because the big markets will watch – they are, we saw that – and you’re playing in a timezone where young girls and boys and markets that we’re not the number one sport in can also engage. That’s an…