Sportswear giant adidas, has inked a landmark deal, bringing together the PGA of Australia, Golf Australia, and WPGA Tour of Australasia under a singular apparel and footwear agreement.
Adidas has been collaborating with Australian golf since 2019, initially partnering with the PGA of Australia and PGA Tour of Australasia and later with the WPGA Tour in 2020. The recent inclusion of Golf Australia highlights Adidas’s commitment beyond just business, emphasizing their genuine support for the sport’s growth in the region.
The implications of this partnership are vast and stretch beyond the realm of mere apparel sponsorships. As part of the agreement adidas will sponsor 22 of Australia’s professional and elite amateur golfers, including LPGA Tour player Grace Kim, illustrates a deeper commitment to nurture and champion talent. This isn’t just a logo on a…