Toyota Australia gives all-new Corolla Cross ultimate kick start in new campaign via HERO – Campaign Brief

Australia’s top-ranked APAC Effies independent, HERO and Toyota Australia have teamed up to create a rousing new campaign celebrating the release of the All-New Corolla Cross SUV, officially launching at last month’s 2022 AFL Grand Final.

The creative campaign titled Confidence Comes Standard celebrates the launch of a new chapter for the iconic Toyota Corolla – the release of the All-New Corolla Cross Hybrid Compact SUV in Australia.

The campaign showcases a triumphant remake of classic Queen track “Flash” that is interwoven with the creative articulation that “confidence comes standard” with the All-New Corolla Cross.

Says Richard…