Image supplied by oOh!
oOh!media has signed an exclusive out-of-home (OOH) content partnership with the AFL to broadcast live scores, results, pictures, articles and video highlights from this year’s Toyota AFL Final Series.
Advertising partners, ncluding Pepperjack, will have commercial messaging integrated into dynamic AFL content.
The content program, running seven days a week, will feature across oOh!’s Retail, Street Furniture, Rail, Office, Billboards, Café, Study and Venue digital assets to extend the conversation beyond the games. oOh! has developed a proprietary platform to broadcast live scores and final results across the digital network as they happen.
Neil Ackland, chief content, marketing and creative officer at oOh!, said: “Sport is our national pastime and we’re bringing Australia’s largest Out of Home company and the AFL, Australia’s most watched…