Despite their loss in last night’s semi final, several star Matildas are still set to capitalise on their success in the Women’s World Cup, according to sports sponsorship and marketing experts.
Andy Craig, a former sports agent who has represented the likes of Eddie Betts and Alex de Minaur and is currently managing director of Talennial and Endorsco, consultancies that advise brands on partnering with athletes, told news.com.au there is potential for the earnings of several Matildas from sponsorships and brand endorsements to outstrip their club salaries.
However he puts their earnings potential from such deals in the tens or hundreds of thousands, rather than the millions.
“Only Sam Kerr can command that kind of money, she’s unique because she’s an internationally recognised, top five global player in the women’s game,” he added.
But Mr Craig said he believes Mary…