In 2022 one AFL club made $1.2m in interest alone. Others are snapping up property, child care centres and gyms. See how clubs are making money – and plan to make even more – outside of footy.
Some have started cracking the commercial world, ensuring the future of their football clubs becomes less about football.
Gold Coast enshrined the strategy in last year’s financial papers.
One of the club’s short-term objectives was “commencement of non-football diversified revenue streams” … and one of its long-term objectives was to “develop” those streams.
In March the club opened a creche called Kool Beanz SUNS at Metricon Stadium, which has 203 places including 30 specifically designed for kids with autism.
Expansion is on the cards with up to three more centres in Mackay, including one that will open later this year.
Multiple rival clubs are drawing up plans to…
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