The context: the AFL Championship and Cinderella Tasmania
The AFL (Australian Football League) is the only fully professional competition in Australian football and is something of an obsession for many in the country. Each year, 18 teams from five of Australia’s six states compete for a six-month season. For various reasons (from the small market to the heated divisions between North and South) Tasmania had never had its own representation in the top tournament.
At least until last week, when the AFL’s chief executive announced that the league’s 19th franchise would indeed be Tasmania, with the team expected (the conditional is a must here) to play its first games in 2028.
Brand permitting…
Taz, the Tasmanian Devil
It is a pity that the ‘home’ team risks finding itself without a name, without a logo and without a mascot: in short, without an identity. Why? All because…