HomeFootballAFLAustralian football challenges Warner Bros. for ‘Tasmanian Devil’ trademark

Australian football challenges Warner Bros. for ‘Tasmanian Devil’ trademark

The context: the AFL Championship and Cinderella Tasmania

The AFL (Australian Football League) is the only fully professional competition in Australian football and is something of an obsession for many in the country. Each year, 18 teams from five of Australia’s six states compete for a six-month season. For various reasons (from the small market to the heated divisions between North and South) Tasmania had never had its own representation in the top tournament.

At least until last week, when the AFL’s chief executive announced that the league’s 19th franchise would indeed be Tasmania, with the team expected (the conditional is a must here) to play its first games in 2028.

Brand permitting…

Taz, the Tasmanian Devil

It is a pity that the ‘home’ team risks finding itself without a name, without a logo and without a mascot: in short, without an identity. Why? All because…

Read more at www.lexology.com

Neuro Admin
Neuro Adminhttps://sportyjones.com/
I'm Adam Smith, your go-to sports aficionado from the land down under. My heart beats for cricket, rugby, and Aussie Rules footy. With over a decade in sports writing, I bring you the inside scoop on all things sports at SportyJones.com. Let's dive into the action!
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