life as they light up in response to the support and generosity of the local communities. The spot is a celebration of the vital role that these grassroots clubs play in the Australian community, and Toyota’s commitment to helping them thrive.
In addition to the TV spot, the campaign will also include digital and social media activations, as well as in-stadium promotions during the summer cricket season. Gemba and Toyota are also partnering with Cricket Australia to launch a series of community events that will further engage and support local cricket clubs.
According to Gemba’s managing director, Rob Mills, “Keep the Scoreboard Ticking Over” is a testament to the deep connection between Toyota and cricket, as well as the brand’s commitment to making a positive impact at the grassroots level. The campaign aims to not only raise awareness for the Good for Cricket Raffle but also to inspire Australians to continue supporting their local cricket clubs.
The Good for Cricket Raffle has proven to be an effective and impactful fundraising program for grassroots cricket clubs across Australia. Since its inception, the program has raised millions of dollars, which have been reinvested back into the local clubs to improve facilities, purchase new equipment, and support the development of young cricketers.
Toyota’s ongoing partnership with Cricket Australia and commitment to grassroots cricket is a testament to the brand’s dedication to supporting local communities and nurturing the future of the sport. The “Keep the Scoreboard Ticking Over” campaign aims to amplify this commitment and shine a spotlight on the positive impact that the Good for Cricket Raffle has had on local clubs and communities.
As one of Australia’s leading sports and entertainment agencies, Gemba is proud to partner with Toyota to bring this campaign to life. The agency has a proven track record of creating innovative and impactful campaigns that resonate with Australian audiences and drive positive change in the community.
Overall, the “Keep the Scoreboard Ticking Over” campaign is a powerful and inspiring initiative that brings attention to the important role of grassroots cricket clubs in Australian communities. By leveraging Toyota’s partnership with Cricket Australia and the success of the Good for Cricket Raffle, the campaign aims to celebrate and support the continued growth and success of local cricket clubs, while inspiring Australians to get involved and make a positive impact in their communities. With the support of Gemba’s creative expertise, this campaign has the potential to make a meaningful difference in the world of cricket and beyond.
Keep Reading the Latest Cricket News on Sportyjones.com