How can the A-Leagues capitalise on Women’s World Cup hype?

The Matildas are having a moment right now. Tony Gustavsson’s team have reached a level of affection and awareness that few could have predicted and even fewer would have expected. The question is: Who else gets to piggyback on the national team’s success and grab a moment of their own in the coming months and years? Can Australia’s premier local competition, the A-League Women, seize its chance?

Whoever does seize this opportunity will be building off special foundations. After three years of anticipation, Gustavsson’s side secured a best-ever fourth-placed finish at the Women’s World Cup: Sam Kerr‘s blast against England,