HomeSoccerHow can the A-Leagues capitalise on Women's World Cup hype?

How can the A-Leagues capitalise on Women’s World Cup hype?

Joey LynchAustralia CorrespondentAug 27, 2023, 10:20 PM ET9 Minute Read

Australia and England fans go head-to-head during semifinal

Watch the reactions from both sets of fans in Melbourne and London as England booked their tickets for the Women’s World Cup final.

The Matildas are having a moment right now. Tony Gustavsson’s team have reached a level of affection and awareness that few could have predicted and even fewer would have expected. The question is: Who else gets to piggyback on the national team’s success and grab a moment of their own in the coming months and years? Can Australia’s premier local competition, the A-League Women, seize its chance?

Whoever does seize this opportunity will be building off special foundations. After three years of anticipation, Gustavsson’s side secured a best-ever fourth-placed finish at the Women’s World Cup: Sam Kerr‘s blast against England,

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