![Winds of change through Collingwood may shift long-held fan perceptions too | Collingwood Winds of change through Collingwood may shift long-held fan perceptions too | Collingwood](https://i.guim.co.uk/img/media/18c28cccc4677e480d2b230d36c78fc4845380ed/0_162_5626_3376/master/5626.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom,left&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctb3BpbmlvbnMucG5n&enable=upscale&s=2853a8edd477507709832a25a0a47ec1)
“Toothless” and “feral” are the two most common reactions I get when I disclose my support for the Collingwood Football Club. Coaches and players come and go, but perceptions – largely set by supporters – endure for generations. What defines a club’s identity are not the names who run on the field, nor the annual marketing slogans designed to entice membership sales. It is the qualities that supporters believe bind them into a single tribe.
“When you start supporting a football club, you don’t support it because of the trophies, or a player, or history, you support it because you found yourself somewhere there; found a place where you belong,” said the Dutch football great, Dennis Bergkamp.
Australian rules football exists in parallel orbits – the sport itself, dissected and analysed in a cacophonic weekly media cycle, and the fans, indulging in tribal rivalries,…
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