Sport experience company KOJO has partnered with the National Basketball League (NBL) to develop and deliver a brand platform and marketing campaign for the 2023-24 season following a competitive tender.
KOJO will develop a multi-platform brand strategy launching in September 2023, with the goal to support the NBL’s trajectory to be the leading sport in Australia for summer.
Ben Jenkins, NBL general manager of marketing, said it’s an exciting prospect to be working with KOJO who are experts in creative strategies that grow brand reach and provide maximum fan engagement.
“The NBL has experienced incredible year on year growth across all key metrics and we are now in a position to elevate this even further for our fans by creating unrivalled experiences at every touchpoint,” Jenkins said.
Basketball has seen significant growth in Australia in recent…