Kevin Durant among All Stars slamming sprint king Noah Lyles’ ‘world champions’ dig

To borrow a phrase from the legendary Ron Burgandy, that escalated quickly.

It all began when American sprint king Noah Lyles made some inflammatory remarks about other sports in the United States during the World Athletics Championships.

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Lyles was speaking in a press conference last Friday night local time after he had secured a third consecutive world championships gold medal in the 200m, adding to the 100m crown he claimed earlier in the meet in Budapest.

Asked about the state of athletics on a global scale, the 26-year-old took aim at both the marketing of his sport and some of the terms used in other sports in a passionate reply.

“You know the thing that hurts me the most?” he began. “I have to watch the NBA Finals and they have ‘world champion’ on their heads.

“World champion of…