Veritone Announces Multi-Year Agreement with Tennis Australia to Expand Access to Premium Tennis Content

Veritone (NASDAQ: VERI) has secured a multi-year content licensing agreement with Tennis Australia, the governing body of tennis in Australia and host of the Australian Open, one of the four Grand Slam® tournaments. This deal allows Veritone to license archival match footage from the Australian Open to content buyers in North America. With this partnership, Veritone aims to provide a streamlined platform for its extensive customer base, spanning advertising, documentary, editorial, arts, and entertainment sectors, to access diverse tennis media. The agreement enhances Veritone’s position as a leader in sports content licensing, adding to its existing partnerships with the US Open and the French Open. The Australian Open 2024 reached over 2.17 billion people globally, underscoring the significant value of this archival media.