HomeTennisEXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play

EXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play

World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue.

SportBusiness has learnt that the rugby union’s world governing body is building up its commercial team in preparation for a complete centralisation of its major event rights encompassing sponsorship, ticketing, hospitality, licensing and broadcast.

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