Peacock’s Rugby World Cup has crossover appeal to soccer fans

Rugby is the fastest-growing sport in the United States, according to Nielsen, with more than 2,600 clubs stateside. With the Rugby World Cup currently being played in Australia, of which Peacock has every single game, we caught up with NBC Sports to find out more details about the competition, as well as the 2031 Rugby World Cup in the United States.

Here’s our conversation with Jon Miller, President, Acquisitions & Partnerships at NBC Sports:

How the Rugby World Cup fits into the Peacock experience

Christopher Harris (CH): How does the Rugby World Cup fit into the overall portfolio of what NBC Sports and Peacock offers subscribers?

Jon Miller (JM): “It’s very consistent with our strategy of providing top-flight competition. The Rugby World Cup is the pinnacle of the sport of rugby, and rugby is arguably the third most popular sport in the world behind soccer and basketball.

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