Global sports & culture company IMG has extended its exclusive international media, data and streaming rights partnership agreement with the Australian Professional Leagues (APL). Under the extended partnership, IMG will distribute APL media rights for several more years.
The partnership extension will allow the sports specialist to manage APL’s media rights in international markets, excluding Australia and New Zealand. At the same time, IMG’s IMG ARENA brand will record and provide official data from all APL matches over, supplying it to its extensive network of partnering sports betting operators.
The renewed contract covers both ALP’s men’s and women’s teams, allowing the APL to grow its presence. The league explained that the partnership with IMG will help it “drive audience and commercial growth” for some of the most highly-anticipated events of the seasons.