With the belated unveiling of 42 names, the golf world was hit with a jarring sense of reality this week.
LIV Golf never suggested it would back down over its plans to launch a Saudi-funded world tour, but only now, with concrete names to attach to it, does it truly feel real.
Chief and commissioner Greg Norman has threatened to spearhead a breakaway tour for decades — and now he’s done it.
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Whether or not it takes off is a different matter entirely, but the opening LIV Golf Invitational Series event on June 9 is certain to be the centre of attention that weekend.
Once dismissive of the LIV Golf project, worth a reported $3 billion, players on the PGA Tour are swiftly changing their tunes, saying they will keep an eye on how it progresses.
Central to that shift has undoubtedly been…