Nine has shared its coverage plan for the 2023 Summer of Tennis, revealing its extensive content touchpoints across television, audio, print and digital.
Described as a “mega sports ecosystem,” Nine’s plans for the Australian Open and summer tennis coverage include new technology, new podcasts and new content to ensure Tennis on Nine is an “effective marketing platform.”
Mediaweek spoke to Nine’s director of sales – sport, Matt Granger, at Nine’s event, which saw the network’s plans for the upcoming tennis season unveiled.
Reflecting on the 2022 tennis coverage, which reached 12.5 million viewers, experienced year-on-year growth of 171%, and recorded the highest commercial shares in OzTam history, Granger said the tennis coverage gives Nine a strategic platform to start the year.
“It’s such an engaging audience platform for brands and partners…