Like it or not, Jake Paul is changing boxing but the social media juggernaut has taken his followers inside his most private celebrations.
At 4-0 in his fledgling career so far, it is clear that Jake Paul is changing boxing.
Coming into the sport with an established fan base constantly wanting more content from him, the YouTuber is making plenty of waves.
The 24-year-old social media sensation celebrated maintaining his perfect boxing record in typical style after dispatching Tyron Woodley, the 39-year-old former UFC champion, in a split decision.
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As the fight finished in the ring with Woodley demanding a rematch and Paul counter-demanding an agree upon “I love Jake Paul” tattoo for any chance they can go again, the attention turned to the celebration.
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