Investment company Challenger has signed its first sponsorship deal in Australian sport in its 38-year history, agreeing to back golf.
The $4bn ASX-listed financial firm that has $105bn assets under management will announce on Wednesday it has clinched a multimillion-dollar deal to become the naming rights partner of golf across Australia.
Challenger will sponsor the PGA (Professional Golfers’ Association) Tour of Australasia, the 19 event circuit that includes the two biggest tournaments in the sport locally in the Australian Open and Australian PGA Tournament.
The PGA will be played at Royal Queensland Golf Club from November 23 and features star players such as Cameron Smith competing for prize money of $2m.
The Australian Open takes place the following week in Sydney, where both men and women will compete at the same time at The Australian Golf Club and…