HomeBasketballOn basketball coverage and Australia's maturing relationship with media

On basketball coverage and Australia’s maturing relationship with media

Credit: TJ Dragotta on Unsplash

Australian sports fans are smarter than the media apparatus gives them credit for. Strange way to start a basketball article, right?

The Pick and Roll is a niche platform that devotes 100% of its resources to covering basketball. You are already reading our work, which means you are intellectually more demanding of your sporting content than most. You value the power of independent journalism, within an Australian market that has one of the most concentrated media ownership regimes in the developed world. This, of course, results in less diversity, fewer voices and inferior coverage of vital, generationally defining moments. If the coverage of truly important events like a federal election is poor, what are the chances sport lovers have of getting premium content and information to accompany their fanaticism?

Why is this relevant for a basketball website?…

Read more at pickandroll.com.au


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