For the past several years it has not been clear if the NBA fully understood the damage that the league and players were creating as a result of the load management that was becoming more and more fashionable.
Teams and players were “following the science.” Anyone who complained too loudly on behalf of the fans was dismissed as a curmudgeonly dinosaur who didn’t understand the advancements in research and data that have come along in the last decade-plus.
It appears as if, finally, a reckoning has arrived.
When commissioner Adam Silver stood behind a podium last week to discuss the league’s new fight against load management, it was a recognition of the precarious position the league finds itself in with fans and television partners about a product that has, too often in recent seasons, left the two most important outside stakeholders feeling slighted during the regular season…
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